About Kindly

Our mission

We believe that small, consistent acts of thoughtfulness strengthen relationships. Kindly exists to help you remember the people who matter—birthdays, anniversaries, and everyday moments—so you can show up for them without the stress of forgetting or the last-minute scramble for a gift.

Why we built Kindly

We kept missing important dates. We'd forget a best friend's birthday until the day of, or realize we had no idea what to get. We wanted one place to see everyone's occasions, get thoughtful gift ideas, and actually follow through. So we built the app we wished we had: simple, warm, and built around real relationships—not just contacts.

Founder story

Kindly started from a personal frustration: too many sticky notes and calendar alerts that still didn't lead to meaningful gestures. We're a small team who care deeply about connection. We're not building another productivity tool—we're building a gentle nudge to be more present for the people you love.

Our values

• Thoughtfulness over hustle — We design for intention, not urgency.
• Real relationships — We treat your data and your people with care and privacy.
• Inclusive and approachable — Gifting and celebrating should feel doable for everyone.
• Honest and transparent — No dark patterns. Clear pricing, clear value.